What can we learn from Zepotha going viral?

What can we learn from the social media hype centered around the fake movie that never was, Zepotha? The answers to this question might be much more interesting than you think at first.

---

No, Zepotha isn’t some ancient venereal disease recently unleashed during an archeological dig. Although, that would surely make for an interesting headline…

In reality, Zepotha doesn’t actually exist. But somehow everyone’s been talking about it all week. How? What is Zepotha? And why does it matter?